Harli + Harpa, the value-oriented jewellery retailer established by former Lovisa CEO Shane Fallscheer, has named retail executive Armando Pedruco as its new chief executive officer. P
edruco will begin the role on 16 June 2025, joining Accent Group, where he most recently served as executive general manager overseeing Platypus Shoes, Hype DC, and Subtype.
The appointment follows the departure of Harli + Harpa’s first CEO, Cass Fuller, who has initiated legal proceedings against the company. The case is currently before the Federal Circuit and Family Court of Australia.
Retail Experience and Previous Collaboration
Pedruco brings almost 30 years of retail experience, including executive positions at Dick Smith, Lovisa, and Accent Group. At Accent, he contributed to the growth of Platypus Shoes, which expanded to more than 200 locations. His tenure at Lovisa coincided with Fallscheer’s leadership, providing previous professional overlap.
In a statement, Pedruco said:
“I’m very excited about the opportunity to work with Shane again and help him build on what is already a fantastic business. After spending several weekends in stores over the last eight weeks I can see that the customers are loving the product, the team, and the store design. Shane is an experienced retailer and understands this category very well so I’m confident that together we can build a very successful business.”
Fallscheer commented:
“We are very excited to have Armando join Harli and Harpa to lead us through the next level of growth. I had the pleasure of working with Armando previously so I know the skills that he will bring on day one.”
“Furthermore, having worked with Daniel Agostinelli at Accent Group, which I hold in the highest regard as a leader and retailer, Armando has had the best possible development leading into taking on this role as CEO.”
Growth Strategy and Market Position
Harli + Harpa currently operates more than 30 stores across Australia and New Zealand. The business, which launched in 2023, operates in the lower-price segment of the jewellery market and has plans to expand further.
Pedruco has indicated that his initial focus will be on scaling the business, with growth efforts expected to centre on store rollout and market coverage. While specific plans have not yet been disclosed, his background in retail operations and store network expansion is likely to inform the next phase of development.
