Signet Rings Australia, comprising the brands Signet Circle and The Signet Ring Company, has been listed for sale.
The business operates online and specialises in both custom and stock signet rings. It reportedly generates annual sales exceeding $170,000 and is structured to operate remotely from any location within Australia.
Two Brands Serving Distinct Market Segments
Signet Circle focuses on custom-made signet rings, offering a range of styles and materials with personalisation options including monograms and heraldic designs. The brand has fulfilled over 900 orders, including repeat purchases for family members.
The Signet Ring Company offers stock signet rings in standard formats, including traditional oval and square faces, along with collections featuring heraldic designs and engraved initials. The range is aimed at customers seeking ready-made products and is produced domestically.
Increasing Demand for Personalised Jewellery
There is growing interest in signet rings in Australia, with customers increasingly selecting them to mark personal milestones such as graduations, anniversaries and weddings. This aligns with a wider shift toward personalised jewellery that reflects individual or family identity.
The two brands operate within this space by offering different approaches to customisation and pricing, serving both higher-specification bespoke orders and more accessible ready-to-engrave options.
Business Operations and Growth Opportunities
The business uses Australia Post for distribution and can be operated from any location. Production involves small-scale engraving and basic heraldic or monogram design.
Opportunities for growth include:
- Expanding online visibility through social media and search engine optimisation
- Introducing email campaigns and local partnerships
- Broadening distribution via platforms such as Amazon, eBay and Google Shopping
- Adding new product lines and engraving options
Industry Context
This business model may be relevant for jewellers looking to add or expand personalised ring services. It combines an existing order pipeline with remote operational capability and requires minimal infrastructure to continue production.
The current customer base includes repeat buyers, suggesting potential for further development through improved marketing and product diversification.
For More Information: https://www.signetrings.com.au/_files/ugd/11e8b6_108535d4f6a9458ba13066bcd42a99ae.pdf
CONTACT: Helen Perry M: +61 0411619035
