Arms of Eve, known for its handmade, tarnish-free gold and semi-precious stone jewellery, is expanding with the opening of a new store in Noosa, Queensland.
The new store at 32 Hastings Street will open on 19 September, ahead of the summer season, and will join other locations including Bondi Beach, Bondi Junction, and Mosman.
“We’re excited to introduce Arms of Eve to the Noosa community,” said Kerryn, founder of Arms of Eve. The new store will allow Queensland-based customers to experience the brand in person for the first time, extending its reach beyond its online and Sydney-based locations.
Diversifying Product Offerings
Alongside its established jewellery collections, the Noosa store will also introduce a new clothing line, signalling a broader product strategy. This diversification aims to appeal to a wider customer base. For jewellers, the combination of fashion and jewellery in retail spaces is a growing trend, enabling brands to offer a more comprehensive shopping experience and promoting cross-category sales.
Launch Event and Community Engagement
To mark the opening, Arms of Eve has planned a launch event on 21 September, featuring promotions, styling sessions with the founder, and a preview of the store and its new offerings. Such events are increasingly common among jewellery brands aiming to generate interest and build a sense of community with customers. Engaging customers through personalised experiences like styling sessions can also help foster brand loyalty.
For more information about Arms of Eve and its latest collections, visit the brand’s official website.
